Nookix
Measure What Matters

Measure What Matters

by John Doerr
16min
4.5
Leadership
Management

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John Doerr credits OKRs for the success of tech giants like Intel and Google. In 1999, he invested in Google, finding founders with great technology but no business plan. They needed prioritization, team alignment, and the ability to abandon failing projects. OKRs provided a framework for tracking progress and measuring key objectives. This enabled Google's growth and significant impact by focusing their efforts.

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