The Second Curve
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Ian Morrison’s The Second Curve offers a revolutionary model for navigating market upheaval. He argues that companies must ride the "First Curve"—traditional business—while preparing for the "Second Curve"—the future of new technologies and markets. This book provides essential strategies for mastering the timing of this critical jump. By balancing both curves, leaders can anticipate change and ensure their organizations thrive in a rapidly evolving world.
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