Marketing Management
Nook Talks
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Kotler, Keller, and Chernev's latest marketing text equips aspiring managers with essential skills. Bridging theory and practice, it teaches strategic thinking and alignment with organizational goals. The multidisciplinary approach covers brand building to global campaigns, offering a practical roadmap. Iconic case studies, including Starbucks and Uniqlo, sharpen analytical abilities with current industry insights. This book is an essential toolkit for navigating today's rapidly evolving marketing landscape and achieving career success.
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