Let's Get Visible: How To Get Noticed And Sell More Books

Let's Get Visible addresses the central, paralyzing challenge for the modern self-published author: obscurity. In a digital marketplace where millions of titles compete for attention, mere publication is a whisper in a hurricane. David Gaughran moves beyond beginner advice to tackle the advanced, systemic problem of discoverability, arguing that sustained sales are a direct function of strategic visibility engineering, not luck or sporadic marketing bursts.

The book's first section performs a vital autopsy on Amazon's recommendation engine, dissecting the mysterious algorithms like Also Boughts, recommendation carousels, and category rankings that dictate a book's fate. Gaughran translates this technical landscape into actionable strategy, showing how specific author behaviors—from pricing shifts to launch velocity—send signals that the algorithms reward with increased exposure. This is not guesswork but a calculated methodology for triggering Amazon's own systems to work on the author's behalf.

Subsequent sections expand this tactical framework beyond Amazon's walled garden. Gaughran explores the strategic use of free promotions and price pulsing as tools for generating algorithmic momentum, provides a sober analysis of the benefits and constraints of exclusivity programs like KDP Select, and outlines methods for building visibility on other retail platforms. The approach is holistic, integrating these elements into a coherent, sustainable marketing system.

Ultimately, Let's Get Visible serves as an essential operational manual for the serious indie author who has moved past the basics of publishing. It provides the advanced toolkit needed to transition from hoping for discovery to systematically engineering it, transforming marketing from a time-sucking distraction into a leveraged, automated component of a professional writing career.

The consensus positions this as an indispensable, advanced sequel for authors already familiar with publishing fundamentals. Readers praise its demystification of Amazon's algorithms, presented with uncommon clarity that transforms an intimidating subject into an actionable plan. The pragmatic, system-oriented approach—which prioritizes efficient, automated strategies over grueling social media marathons—is repeatedly highlighted as its greatest strength, resonating with writers desperate to reclaim time for their craft. Criticisms are minimal, primarily noting the book's specific focus on experienced publishers rather than complete beginners.