The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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Shoshana Zuboff's "surveillance capitalism" sees corporations predicting and controlling behavior, threatening human nature. This architecture modifies behavior, accumulating wealth in "behavioral futures markets," subordinating production. The threat shifts to a "Big Other," concentrating knowledge without oversight. Zuboff reveals threats to democracy, freedom, and our future: a controlled "hive" promising certainty for profit. With little resistance, surveillance capitalism risks dominating the social order and shaping the digital future.
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